The Real Identity of Digital Lil Miquela

By TheStyleFibula | 01 May 2018

Simulacrum of the Simulacra: hybrid of Barbie, avatar & cyborg In 2016 the Instagram-space was hit by Lil Miquela (usually called Miquela), who is a Brazilian American computer-generated model and music artist [“Not Mine” has attracted 397 635 views on] from Downey, California. She has over one million followers on Instagram and some of…

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The “Open Space” of Style

By TheStyleFibula | 26 Feb 2018

Office dress codes have gone through a certain change recently, following the development of the street style accompanied by sportswear in the aesthetics of fashion. The appearance of new work/home lifestyle has also contributed to the transformation. However, the tailoring is slowly coming back, compromising the average quality of the fast fashion concept and teaching…

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Ellen von Unwerth: Devoted to the Heimat of Photography

By TheStyleFibula | 25 Feb 2018

Ellen von Unwerth is a photographer, who, with sincere devotion, celebrates the beauty of the female body and the glamour of the mise-en-scèn it is being imprinted in. Like Lee Miller, Ellen has lived her life on the both sides of the camera lens, first being a model and ten years later unintentionally becoming a…

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The Concept of Sustainable Luxury

By TheStyleFibula | 02 Feb 2018

The concept of sustainability was officially established in 1987 by the World Commission on Environment and Development [Brundtland Commission, (1987), p.47]: “Sustainable development is development that meets the needs of the present without compromising the ability of future generation to meet their own needs.” From being a stranger to the luxury fashion as such, due…

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Instagram Scandal – A Threat to the Heterogeneity

By TheStyleFibula | 25 Jan 2018

Instagram is the second reality of the fashion world today. It is also a strong marketing tool, where everything might start and also fall. The most vulnerable part of it is the consumer who gets directly affected by any changes. The morning scandal around Miroslava Duma’s post with a personal message from her friend has…

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How To Understand the Concept of Luxury: Yesterday, Today and Tomorrow

By TheStyleFibula | 23 Jan 2018

Luxury sector is growing steadily today giving its customers their consumer confidence back and creating new strategies to keep the desire alive. It is a time of rejuvenation and renegotiation of the concept. However, there is a need to look at the essence of the concept of luxury in order to understand the on-going changes…

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Swedish Fashion – Pragmatism, Newness and Nostalgia

By TheStyleFibula | 11 Dec 2017

“Be yourself. The world worships the original.” -Ingrid Bergman At the turn of the century Swedish fashion started writing a new history radiant with such names as Acne Studios, Ann-Sofie Back, Lovisa Burfitt, Rodebjer, Whyred, Carin Wester, Sandra Backlund, Helena Hörstedt, Patrik Söderstam, Martin Bergström, Bea Szenfeld, Ida Sjöstedt, Tiger of Sweden, Nakkna, House of…

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“Surprise”-Effect of A Fashion Collaboration

By TheStyleFibula | 08 Dec 2017

Today a lot of brands are a subject for different types of collaborations such as Louis Vuitton & Supreme, Vetements & Canada Goose. Nevertheless, some things can be learned from the retail experience of the former Parisian store “Colette”. A retail store had a goal to bring together products they liked and couldn’t find in…

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The Little Black Dress – “Bauhaus” of Fashion

By TheStyleFibula | 08 Dec 2017

“Scheherezade is easy; a little black dress is difficult.” – Gabrielle “Coco” Chanel Almost every female and sometimes even male wardrobe accommodates at least one LBD (little black dress). The idea of the LBD is often ascribed to Gabrielle ”Coco” Chanel, who might have renegotiated the concept of dress by putting it into the contemporary…

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