Fashion & Marketing

From “Minister of Fashion” to Stylist

Fashion today has turned into a vivid carnival of colours, cuts and styles, where individuals are supposed to find their own personal voice. For some of us identifying personal “style” is an amusement but for others it is quite a challenge. According to Oxford English Dictionary the word style inter alia means a distinctive appearance,…

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Thoughts & Cuts

Do we really know what we want, especially today when all the rules and dress codes seem to be more or less mixed up or abandoned? Fashion today requires certain knowledge to navigate within its borders, doesn’t it?

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Vintage Time of Luxury

Vintage luxury watches are becoming a knowledge-based upward trend. Rolex, Patek Philippe, Richard Mille and Audemars Piguet are the luxury watch brands selling for record-setting prices at auctions. Expertise and condition followed by provenance are of high importance for potential buyers. The production quantity is the decisive factor for the purchase price. Philippe Dufour are…

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Iconoclasm of The Oldest Paris Fashion House

The sun has sunk below a cloud, after I saw the headline in Business of Fashion, “Olivier Lapidus Joins Lanvin Amid Plans to Make Brand ‘A French Michael Kors’”. WHAT? My mind immediately flashed back to the interview with the former fashion director of British Vogue for 25 years Lucinda Chambers, which was courageously published…

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The Dictator of Paris Fashion Meets “Parachuting” Stalinism

We know Elsa Schiaparelli by her surrealistic absurdity, which after a few collaboration with Jean Cocteau, Salvador Dali and Alberto Giacometti resulted in “chocking pink”, “le chapeau-chaussure”, the gloves with nails and many other easily recognisable creations. A few of those were created at Elsa’s atelier in Paris called “Schiap Shop”. What we might not know…

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Behind The Film Scene of the 1910s

The Mediterranean climate and relaxing atmosphere brought my thoughts into the Dream Factory. Therefore I have a desire to share few words about fashion in connection with the film history in Hollywood. Between 1905 and 1915 film actors were required to supply their own garments for film. However, it didn’t directly mean lack of interest…

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The Hermitage – the “Window on Europe” of Fashion

It has been a while since every girl around the world through Carry Bradshaw discovered who Manolo Blahnik was or sooner what he was brilliant at – high-end women’s footwear. Today his talent has also got a high acknowledgement from the art word and his exhibition Manolo Blahnik: The Art of Shoes is accommodated by…

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Sustainable Value in the Knowledge of Textile

Yesterday, I listened to trend forecaster Li Edelkoort’s talk from December, where she talked about her Anti-Fashion Manifesto at VOICES, Business of Fashion’s annual gathering for big thinkers. The main message is that the fashion system is broken, what makes fashion become old fashioned. However, below I would like to discuss one of the 10…

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Style Has No Age

American Gigolo from 1980 is the film on everyone’s lips, owing to the fashion icon and supermodel of 1970s, Lauren Hutton. Looking at her current photos from Bottega Veneta’s runway show in September 2016, you can hardly believe that it has passed 36 years since Paul Schrader’s romantic crime-drama appeared on the widescreen for the…

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Fashionable Fashion

When has fashion become fashion in the exhibiting world, conveying a message of creativity, sustainability or consumerism? There are many different spheres which can be accentuated and illustrated by means of fashion. There were quite a few international exhibitions staged from the middle of the nineteenth century to the middle of the twentieth, where fashion…

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WHAT IS A TREND?

Day in and day out we are talking and reading about trends. In the 80’s and 90’s we connected those to statistics and economics but today we first of all associate the word trend with fashion. The word as such comes from Middle English and Old German, where it meant “to spin”, “to turn” or…

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