Fashion & Marketing

WHAT IS A TREND?

Day in and day out we are talking and reading about trends. In the 80’s and 90’s we connected those to statistics and economics but today we first of all associate the word trend with fashion. The word as such comes from Middle English and Old German, where it meant “to spin”, “to turn” or…

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English Father of French Fashion

The fashion system in its classical appearance with the designer at the forefront, as it still exists now, started from an Englishman by the name Charles Frederick Worth. He made his name and his fortune in the 1850s at the court of Napoleon III of France by designing the gowns for Princess Pauline Mettrnich and…

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Fashion Crisis In Politics or Political Crisis in Fashion?

Politics is a matter exercised on a wide range of social levels, so is fashion, which constitutes a part of and reflects each country’s political atmosphere. What is going on in the USA today is a clear proof of it. The open letter of Sophie Theallet has suddenly created an inconvenient situation, which makes many…

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Man’s place in God’s universe

The hypothesis that the origin of clothing lies in adornment derives from the ideas of Enlightenment and evolutionary theory of change. The intellectual revolution that took place in the eighteenth century was called the Enlightenment, or Age of Reason, because it rejected religion as the theoretical framework for explaining social and natural phenomena. Enlightenment scholars invoked…

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Luxurious Sustainability

These days, when fast fashion has become speed-blinded in its endless attempts to meet our desires and exceed the selling numbers of the previous quarter, we finally raise the issue of sustainability. Thus we start realising how much we need to understand about our consumption and learn about all its effects on our planet. What…

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Anarchy or Democracy?

In February 2017 Dior’s revolutionary ”New Look” turns seventy. A lot has changed since then, starting from the structure of fashion system and ending by the fundamental values of sustainability. Haute couture has left its luxury throne and moved over to the art section. Anti-fashion has become a new fashion direction, where both genders, all…

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Intellectual Art of Fashion

Fashion today is not merely about latest trends and skinny models. Its physiognomy has changed by becoming more and more intellectual, where such issues as sustainability and consumerism are in focus. Understanding of the system behind the phenomenon of fashion has all of a sudden become a part of general knowledge and common sense. It…

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Jacqueline Kennedy – A Look of Exquisitely Simple Elegance

Yesterday Jacqueline (Bouvier) Kennedy would have celebrated her 87’s birthday. “The Jackie Look” eternalized in timeless fashion photographs is still inspiring and iconic. Meanwhile the name behind that sophisticated and laconic style is Oleg Cassini (11.04.1913, Paris – 17.03.2006, New York). Aristocrat, with excellent sense of style, inherited from Italian mother, and great dignity acquired…

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From Tennis Hall to Street Style

Born in the era of “space-age” the three-stripe tracksuit by Adidas has anew become a trend, however this time of an uppe fashion crust. The history of brand and its three-stripe design contains a family feuding, an element of Finnish creativity and an international list of law suits. More on this issue will come in a separate post dedicated…

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Magic of Tidying Up

Since I let my creative side pull up the curtain and appear on the stage of my life, dealing with the question of organizing the space of my apartment became an issue. To discard is a problem that does not concern clothes in particular but also my daughter’s toys and drawings from previous years. Furthermore, I collect fashion magazines…

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Fashion Plate As A Painter Of Modern Life

The fashion plate is an old type of fashion media, considered to be a minor art form.  At the same time there are a plenty of discussions around the misleading historical value of the plate due to the obviously idealized images it provides. However, Charles Baudelaire, French poet and writer as much as dandy admired…

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Psychology of Wardrobe

What is personal style? What does it say about you? For me it is my own signature and my reaction against mass society. By looking for, creating, improving and modifying  our personal style we rediscover our individuality.   Every new combination of dress I try on makes me discover a new aspect of my personality.…

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