Fashion & Marketing

The Hermitage – the “Window on Europe” of Fashion

It has been a while since every girl around the world through Carry Bradshaw discovered who Manolo Blahnik was or sooner what he was brilliant at – high-end women’s footwear. Today his talent has also got a high acknowledgement from the art word and his exhibition Manolo Blahnik: The Art of Shoes is accommodated by…

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Sustainable Value in the Knowledge of Textile

Yesterday, I listened to trend forecaster Li Edelkoort’s talk from December, where she talked about her Anti-Fashion Manifesto at VOICES, Business of Fashion’s annual gathering for big thinkers. The main message is that the fashion system is broken, what makes fashion become old fashioned. However, below I would like to discuss one of the 10…

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Style Has No Age

American Gigolo from 1980 is the film on everyone’s lips, owing to the fashion icon and supermodel of 1970s, Lauren Hutton. Looking at her current photos from Bottega Veneta’s runway show in September 2016, you can hardly believe that it has passed 36 years since Paul Schrader’s romantic crime-drama appeared on the widescreen for the…

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Fashionable Fashion

When has fashion become fashion in the exhibiting world, conveying a message of creativity, sustainability or consumerism? There are many different spheres which can be accentuated and illustrated by means of fashion. There were quite a few international exhibitions staged from the middle of the nineteenth century to the middle of the twentieth, where fashion…

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WHAT IS A TREND?

Day in and day out we are talking and reading about trends. In the 80’s and 90’s we connected those to statistics and economics but today we first of all associate the word trend with fashion. The word as such comes from Middle English and Old German, where it meant “to spin”, “to turn” or…

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English Father of French Fashion

The fashion system in its classical appearance with the designer at the forefront, as it still exists now, started from an Englishman by the name Charles Frederick Worth. He made his name and his fortune in the 1850s at the court of Napoleon III of France by designing the gowns for Princess Pauline Mettrnich and…

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Fashion Crisis In Politics or Political Crisis in Fashion?

Politics is a matter exercised on a wide range of social levels, so is fashion, which constitutes a part of and reflects each country’s political atmosphere. What is going on in the USA today is a clear proof of it. The open letter of Sophie Theallet has suddenly created an inconvenient situation, which makes many…

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Man’s place in God’s universe

The hypothesis that the origin of clothing lies in adornment derives from the ideas of Enlightenment and evolutionary theory of change. The intellectual revolution that took place in the eighteenth century was called the Enlightenment, or Age of Reason, because it rejected religion as the theoretical framework for explaining social and natural phenomena. Enlightenment scholars invoked…

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Luxurious Sustainability

These days, when fast fashion has become speed-blinded in its endless attempts to meet our desires and exceed the selling numbers of the previous quarter, we finally raise the issue of sustainability. Thus we start realising how much we need to understand about our consumption and learn about all its effects on our planet. What…

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Anarchy or Democracy?

In February 2017 Dior’s revolutionary ”New Look” turns seventy. A lot has changed since then, starting from the structure of fashion system and ending by the fundamental values of sustainability. Haute couture has left its luxury throne and moved over to the art section. Anti-fashion has become a new fashion direction, where both genders, all…

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Intellectual Art of Fashion

Fashion today is not merely about latest trends and skinny models. Its physiognomy has changed by becoming more and more intellectual, where such issues as sustainability and consumerism are in focus. Understanding of the system behind the phenomenon of fashion has all of a sudden become a part of general knowledge and common sense. It…

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