Fashion & Marketing

Jacqueline Kennedy – A Look of Exquisitely Simple Elegance

Yesterday Jacqueline (Bouvier) Kennedy would have celebrated her 87’s birthday. “The Jackie Look” eternalized in timeless fashion photographs is still inspiring and iconic. Meanwhile the name behind that sophisticated and laconic style is Oleg Cassini (11.04.1913, Paris – 17.03.2006, New York). Aristocrat, with excellent sense of style, inherited from Italian mother, and great dignity acquired…

Read More

From Tennis Hall to Street Style

Born in the era of “space-age” the three-stripe tracksuit by Adidas has anew become a trend, however this time of an uppe fashion crust. The history of brand and its three-stripe design contains a family feuding, an element of Finnish creativity and an international list of law suits. More on this issue will come in a separate post dedicated…

Read More

Magic of Tidying Up

Since I let my creative side pull up the curtain and appear on the stage of my life, dealing with the question of organizing the space of my apartment became an issue. To discard is a problem that does not concern clothes in particular but also my daughter’s toys and drawings from previous years. Furthermore, I collect fashion magazines…

Read More

Fashion Plate As A Painter Of Modern Life

The fashion plate is an old type of fashion media, considered to be a minor art form.  At the same time there are a plenty of discussions around the misleading historical value of the plate due to the obviously idealized images it provides. However, Charles Baudelaire, French poet and writer as much as dandy admired…

Read More

Psychology of Wardrobe

What is personal style? What does it say about you? For me it is my own signature and my reaction against mass society. By looking for, creating, improving and modifying  our personal style we rediscover our individuality.   Every new combination of dress I try on makes me discover a new aspect of my personality.…

Read More

Give It The Whole Nine Yards

  Do you remember the Leopard-Print Niqab by Jeremy Scott 2013 inspired by the Arabic spring 2011? That was exactly what I was thinking about this morning, so I did my own interpretation of the seemingly chaotic mix of pattern, texture and silhouette by choosing the leopard-print calf-long skirt of cotton mixed with the woolen…

Read More

Mysterious Luxury of Maison Goyard

Merely few years before Louis Vuitton was founded in Paris in 1854, a 17-year old François Goyard started his carrier as an apprentice at the House of Martin, specializing in box-making, trunk-making and packing, founded in 1792 and located on 233 rue Saint-Honoré since 1834. Less than ten years later, in 1852, the House would…

Read More

Dare to wear a hat!

Do not know what to wear? Wear a hat!? You have nothing to lose but your head?? There is a hat to suit every head.? Just make sure your hat fits as a hat should be comfortable. Did you know that Princess Grace’s choice of hats often made headlines? However, some palace insiders thought that…

Read More

“1002d Night” by Paul Poiret

Without doubt, Paul Poiret (1879-1944) with his modernity which left a great impact on the epoch of modernism, more than deserves to bear the title “The King of Fashion”. His innovations would create a long list of thrilling transformations starting with the controversial komono with uncorseted design and rounding up by the “Salon d’Antin”. However,…

Read More

Puzzling together an outfit

Putting together an outfit is like making a puzzle, where all the pieces should end up in the right place in order to create the perfect combination. However, while you making a puzzle you already know what details you are looking for as the result is usually illustrated on the box. While you combining an outfit, you have the “gut”-feeling to rely on…

Read More

A Story of Pajamas – From Russia to Palazzo Pitti

Wearing pajamas suit in public is not any recent fashion innovation but a certain classic style that always stays chic in a right place at a right time.   In January 1960, during one of the fashion shows presented for the eyes of great society at the Palazzo Pitti in Florence, the “palazzo pajamas” saw…

Read More