Posts Tagged ‘analytical fashion’

The “Open Space” of Style

Office dress codes have gone through a certain change recently, following the development of the street style accompanied by sportswear in the aesthetics of fashion. The appearance of new work/home lifestyle has also contributed to the transformation. However, the tailoring is slowly coming back, compromising the average quality of the fast fashion concept and teaching…

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Swedish Fashion – Pragmatism, Newness and Nostalgia

“Be yourself. The world worships the original.” -Ingrid Bergman At the turn of the century Swedish fashion started writing a new history radiant with such names as Acne Studios, Ann-Sofie Back, Lovisa Burfitt, Rodebjer, Whyred, Carin Wester, Sandra Backlund, Helena Hörstedt, Patrik Söderstam, Martin Bergström, Bea Szenfeld, Ida Sjöstedt, Tiger of Sweden, Nakkna, House of…

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The “Monarch” of the Fashion System

For many people today the word fashion would immediately be associated with a name of fashion designer. Vetements and Balenciaga are today strongly associated with a Georgian young man wearing a baseball cap and having a name Demna Gvasalia. The fashion house of Dior would even today, after more than fifty years since the death…

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Commodification of Counterculture in Fashion Advertising

The year was 1976, when the Sex Pistols’ God Save the Queen went to number one and despite that fact, the band was refused air time by the BBC. Meanwhile, Vivienne Westwood and Malcolm McLaren, who were dressing the band, reopened their famous shop Let it Rock at 430 King Road offering transformed straps and zips…

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Experience Economy Creates A New Fashion Leader – The Consumer

Experience economy gives rise to a new consumer, who does not only acquire a product but, as a part of shopping experience, adds a personal touch to the latter, taking a leading role in the trend-setting process and removing the borders between luxury and fast fashion. Such scenario creates a contradictory relationship between consumption and…

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