Posts Tagged ‘marketing’

“I scream for you”

Today I have some short notice on product communication and post modern message style. By depicting a surgery white Spartan but meticulously decorated room, accommodating an old women being force-fed with ice cream by a robot, Mike Dahlquist, also known as “Mike Diva”, introduces consumer his new commercial for Halo Top Ice Cream. This oppressive…

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AI Walks You Out of Your Privacy

The gait is not a catwalk privilege anymore but a controversial privacy breaker, helping artificial intelligence (AI) to identify and thus to control you. Chinese authorities have started using a new surveillance tool: “gait recognition” software which uses people’s body shapes and the way they walk in order to identify them. According to Huang Yongzhen,…

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RUSSIAN-VODKA LAWSUIT

In the autumn of 1977 Soviet brands of vodka including Moscow Special, Stolichnaya, Limonnaya and others suddenly became a subject to discrimination in foreign markets. The reason behind it was a number of foreign firms, both European and American, which began to claim the exclusive right to use the name “vodka” for their product, with…

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INSTANT SOFTWARE TRANSLATORS AND THE PHILOSOPHY OF LANGUAGE

The AI assistance, which once started with telling us the weather and timing our eggs while they cook, is now breaking into our linguistic zone. Soon we could be able to communicate in every language on Earth with certain limitations found in Esperanto. In past 18 months Apple, Google, Amazon, and Microsoft have seriously advanced…

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Commodification of Counterculture in Fashion Advertising

The year was 1976, when the Sex Pistols’ God Save the Queen went to number one and despite that fact, the band was refused air time by the BBC. Meanwhile, Vivienne Westwood and Malcolm McLaren, who were dressing the band, reopened their famous shop Let it Rock at 430 King Road offering transformed straps and zips…

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Experience Economy Creates A New Fashion Leader – The Consumer

Experience economy gives rise to a new consumer, who does not only acquire a product but, as a part of shopping experience, adds a personal touch to the latter, taking a leading role in the trend-setting process and removing the borders between luxury and fast fashion. Such scenario creates a contradictory relationship between consumption and…

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