Posts Tagged ‘style history’
Levi’s 501 in the USSR – Symbol of Identity, Consumer Culture and Gender
Consumer goods are the bricks with which we build our culture and create private and public meanings for our possessions. Thus, we identify ourselves by means of goods – available market resources – establishing a certain hyperreality by Jean Baudrillard around us. Then self-doubt, as a result of cultural contradictions caused by marketing manipulations, appears…
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