Posts Tagged ‘Vetements’

Swedish Fashion – Pragmatism, Newness and Nostalgia

“Be yourself. The world worships the original.” -Ingrid Bergman At the turn of the century Swedish fashion started writing a new history radiant with such names as Acne Studios, Ann-Sofie Back, Lovisa Burfitt, Rodebjer, Whyred, Carin Wester, Sandra Backlund, Helena Hörstedt, Patrik Söderstam, Martin Bergström, Bea Szenfeld, Ida Sjöstedt, Tiger of Sweden, Nakkna, House of…

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“Surprise”-Effect of A Fashion Collaboration

Today a lot of brands are a subject for different types of collaborations such as Louis Vuitton & Supreme, Vetements & Canada Goose. Nevertheless, some things can be learned from the retail experience of the former Parisian store “Colette”. A retail store had a goal to bring together products they liked and couldn’t find in…

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The “Monarch” of the Fashion System

For many people today the word fashion would immediately be associated with a name of fashion designer. Vetements and Balenciaga are today strongly associated with a Georgian young man wearing a baseball cap and having a name Demna Gvasalia. The fashion house of Dior would even today, after more than fifty years since the death…

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