Jacqueline Kennedy – A Look of Exquisitely Simple Elegance

Yesterday Jacqueline (Bouvier) Kennedy would have celebrated her 87’s birthday. “The Jackie Look” eternalized in timeless fashion photographs is still inspiring and iconic.


Meanwhile the name behind that sophisticated and laconic style is Oleg Cassini (11.04.1913, Paris – 17.03.2006, New York). Aristocrat, with excellent sense of style, inherited from Italian mother, and great dignity acquired from his Russian father, Oleg – by recommendation of Diana Vreeland – became “The Secretary of Style” to the White House and America’s most admired First Lady. He became Jacqueline’s official couturier. The idea of the Secretary-title belongs actually to Jacqueline herself.

Oleg Cassini

Oleg Cassini

The collaboration started 1961 with the dress for the inaugural ball, which was later named one of the “Fifty Dresses that Changed the World”. Obviously, “The Jackie Look” became a distinctive style classics owing to the explicit lines, the stunning fabrics, and timeless silhouettes once elegantly combined by Oleg Cassini’s beautiful mind. He called it “a look of exquisitely simple elegance”.

Cassini created the American queen. From now on the First Lady’s identity would world-widely become synonymous with sophistication and style Jackie once so graciously embodied.

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